Discord Was Built For Gamers And Took the World by Storm

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Growth Story is a weekly podcast that breaks down the strategy and tactics utilized by high growth companies, in a short case study format hosted by Scott D. Clary (@scottdclary)

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Welcome to success story, the mostuseful podcast in the world. I'm your host, Scott Dclary. The successstory podcast is part of the hub spot podcast network. The hub spot podcastnetwork has other great podcasts you should go check out, like being boss,hosted by Emily Thompson. Now, with the holidays just around the corner,you're probably thinking what's next for you in the New Year. What other showsare you going to listen to to level yourself up? Well, on thesuccess story podcast I interview a lot of entrepreneurs and I usually dive deep intothe creative aspects of building a business. So if you are a creative acreative business owner, or you're thinking about eventually becoming one, which at somepoint everybody kind of has to be, because you have to be a littlebit creative, and how you build a business, how you market a business, now you sell your product, all of that does require some creativity.But also for people that are hyper focused on the creative niche, you maybe interested in being boss, hosted by Emily Thompson. Being boss is anexploration of not only what it means but...

...what it takes to be a bossas a creative business owner. If you are into some of the following topics, you're going to love this show. Project Management and building systems for creatives, freelancers or side Hustlers, opening a retail store, rituals that inspire andevoke creativity and taking time off as a business owner to focus on yourself,your creativity and upskilling. You need to listen to being boss. They coverall these topics and more. You can listen to being boss on any ofyour favorite podcasting platforms or at hop, spotcom slash podcast network. Today I'mgoing to be speaking about discord platform and an APP that was built for Gamersby Gamers, which is doubled down on great product, great user experience andgrew to be one of the most popular voice communication apps for communities globally.This is a business case study. This is discords growth story. Discord,it was an APP that was built for...

Gamers. It took the world bystorm. Let's bring it back. Let's walk through the story of discord,starting from the beginning. So discord started out. It's sort of a loveletter created by Gamers for Gamers. It's creator, Jason Citron, being aGamer himself, found it quite difficult to talk about strategies and communicate with histeammates using the software that was available at the time. This was early twothousand and fifteen, so naturally you wanted to create a better way for gamersto easily communicate with one another. In two thousand and fifteen, after anunsuccessful launch of mobi for mobile platforms, citron decided to create the perfect platformfor gamers. Once it arrived, it was nothing like what the world hadever seen before. But let's talk about capitalizing on failure, one of thethemes in Jason's story. So, after launching an unsuccessful mobile mobile game calledfaiths forever, Citron's company, Hammer and...

Chizl Incorporated, which is now becomediscord incorporated, looked at one feature of their game and saw an opportunity.One of the greatest features of faith forever was it's built in voice communication.Citron and his team through everything out the window and focused all of their resourcesand energy on creating a platform that would rival the likes of team speak andskype. With the foundation of their unsuccessful games best feature, the platform wassoon to become one of the world's largest and most successful voice communication tools andsoftware is available. Second core pillar in his strategy was keeping it simply todiscord prides itself on one crucial pillar, user friendliness. Before discord was evenconceptualized, the go to voipe or voice over Ip software for many people backthen was either skype, team speak or mumble. Many people hated using theseAPPs. They were too difficult to use...

...and to navigate. Many still rememberthe very confusing and hard to understand user interface of team speak. Comparing itto discords, look today, team speak feels like it was made explicitly tobe difficult to navigate. That's how great discord is. Still Gamers kept usingthese APPs as these were the only available options. One of those frustrated gamersat the time who wanted a proper voice chat app was none other than discordCEO and Co found himself, Jayson Citron. So citron and envisioned a chat servicethat would be focused on ease of access and minimal performance impact, theperfect combination for Gamer discords. Ui is one of the most user friendly interfacesout there. You can literally hop onto a server, click a button ortwo and you're good to go chat or talk with your friends, wherever inthe world they may be. That what makes discord even better than the otherapps that it replaced is that it keeps everything nice, simple and tidy byintegrating a multitude of APPS so that you...

...can keep track of everything in justone window. Now, discord started small, and when we say small we meanlike really, really small. But Jason knew that he had something thatwould resonate with Gamer. He actually recalled, at one point, when there wasonly roughly ten users who were using discord just after its release, aworld of warcraft field and Group of friends playing League of legends. Those smallin size at the time, discord was serving its intended audience and it wasfulfilling its intended goal from the very beginning. Chat for Gamers was the original motto, and up to that point discord was precisely that, a platform builtby Gamers for Gamers. Discord was built and started with the sole purpose ofcreating a user friendly platform for Gamers to communicate with each other. Their samepassion for creating something wonderful for everyone to use is one of the main reasonswhy discord became what it is today, and they've kept that simplicity as they'vegrown. Discord at its heart is a...

...voice communication application similar to skype orzoom. It doesn't bring anything novel when it comes that area. We've allseen and used many different voice chat applications before through the Internet that have allowedus to talk and connect to their friends anywhere in the world. What makesdiscord stand out from the pack is how it approaches the idea of voice chats. Hopping on a voice call with your friend feels like you're literally going upto them and striking a conversation. Gone are the days of extreme formality inthe form of invite links and passwords that you need to input every time youneed to hop on a call. Discords voice chat feels quick, seamless andeasy, which is a good thing in this day and age, where intime is of the essence, and it's now the norm to quickly jump ona call with somebody, and discord users can create and customize their own servers, ranging from tiny little friend groups the communities with hundreds of thousands of members. Server owners can manage roles and permissions...

...through intuitive interface that makes use ofdifferent colors as a guide to make everything easier to understand and to navigate.Service can be customized to the liking of anyone and for whatever purpose users needthem to be. Discord servers feel like actual spaces you can move around in, rather than just a video conferencing or voice communication APP. Discord was literallylike nothing anybody had ever seen before. Now, after they absolutely dominated theGamer chat market, they realized that there was a need for them in othercategories, in other groups. So originally, discord was marketed towards a gaming community. The APP even had little tidbits of information and video game references onits loading screens at one point. But the platforms existing users soon realize thatthe servers they had with their friends and acquaintances had quickly become so much moreand solely just a place to talk with each other during gaming session. Theseservers had become a safe and intimate space for people to get together and talkabout things outside the video games they played. Discord was becoming so much more thana voice communication platform for Gamers,...

...and it's developers were soon catching upwith this realization. In Two thousand and twenty, in response to the influxof new users coming to the platform just right after a global pandemic that leftmillion stuck at home, discord changed its original model of chat for Gamers toa more general chat for communities and friends. The platform then started testing your featuresthat would cater to its ever increasing user base, of which many werenow non gamers. Some of these features included new server templates that would caterto a wider variety of users, stage discovery, which acted as sort ofa podcast where people could listen in on others talking about different topics, andstudent hubs, where students from the same school can connect with each other aboutdifferent interests and affiliations. The bottom line is a discord was built with thepurpose of creating voice communication between gamers. That was the platform that Jason Citronwanted to build. He was solving his...

...own problem. Discord then went onto become something much more than what it originally intended and, in response,it's developers pivoted and expanded, catering to all types of users from different backgrounds, by expanding their features and testing out new things, not afraid to disruptthemselves. Discord might have started out as a platform the cater to gamers only, but it is now evolved into something much greater than ever imagined by itsdevelopers. Discord was able to do this by constantly adapting their product to theneeds of their current user base, instead of saying stuck on their original goal, but ultimately coming back to that core vision, which was simplicity and UserExperience First.

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