Discord Was Built For Gamers And Took the World by Storm

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Growth Story is a weekly podcast that breaks down the strategy and tactics utilized by high growth companies, in a short case study format hosted by Scott D. Clary (@scottdclary)

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Welcome to success story, the most useful podcast in the world. I'm your host, Scott Dclary. The success story podcast is part of the hub spot podcast network. The hub spot podcast network has other great podcasts you should go check out, like being boss, hosted by Emily Thompson. Now, with the holidays just around the corner, you're probably thinking what's next for you in the New Year. What other shows are you going to listen to to level yourself up? Well, on the success story podcast I interview a lot of entrepreneurs and I usually dive deep into the creative aspects of building a business. So if you are a creative a creative business owner, or you're thinking about eventually becoming one, which at some point everybody kind of has to be, because you have to be a little bit creative, and how you build a business, how you market a business, now you sell your product, all of that does require some creativity. But also for people that are hyper focused on the creative niche, you may be interested in being boss, hosted by Emily Thompson. Being boss is an exploration of not only what it means but...

...what it takes to be a boss as a creative business owner. If you are into some of the following topics, you're going to love this show. Project Management and building systems for creatives, freelancers or side Hustlers, opening a retail store, rituals that inspire and evoke creativity and taking time off as a business owner to focus on yourself, your creativity and upskilling. You need to listen to being boss. They cover all these topics and more. You can listen to being boss on any of your favorite podcasting platforms or at hop, spotcom slash podcast network. Today I'm going to be speaking about discord platform and an APP that was built for Gamers by Gamers, which is doubled down on great product, great user experience and grew to be one of the most popular voice communication apps for communities globally. This is a business case study. This is discords growth story. Discord, it was an APP that was built for...

Gamers. It took the world by storm. Let's bring it back. Let's walk through the story of discord, starting from the beginning. So discord started out. It's sort of a love letter created by Gamers for Gamers. It's creator, Jason Citron, being a Gamer himself, found it quite difficult to talk about strategies and communicate with his teammates using the software that was available at the time. This was early two thousand and fifteen, so naturally you wanted to create a better way for gamers to easily communicate with one another. In two thousand and fifteen, after an unsuccessful launch of mobi for mobile platforms, citron decided to create the perfect platform for gamers. Once it arrived, it was nothing like what the world had ever seen before. But let's talk about capitalizing on failure, one of the themes in Jason's story. So, after launching an unsuccessful mobile mobile game called faiths forever, Citron's company, Hammer and...

Chizl Incorporated, which is now become discord incorporated, looked at one feature of their game and saw an opportunity. One of the greatest features of faith forever was it's built in voice communication. Citron and his team through everything out the window and focused all of their resources and energy on creating a platform that would rival the likes of team speak and skype. With the foundation of their unsuccessful games best feature, the platform was soon to become one of the world's largest and most successful voice communication tools and software is available. Second core pillar in his strategy was keeping it simply to discord prides itself on one crucial pillar, user friendliness. Before discord was even conceptualized, the go to voipe or voice over Ip software for many people back then was either skype, team speak or mumble. Many people hated using these APPs. They were too difficult to use...

...and to navigate. Many still remember the very confusing and hard to understand user interface of team speak. Comparing it to discords, look today, team speak feels like it was made explicitly to be difficult to navigate. That's how great discord is. Still Gamers kept using these APPs as these were the only available options. One of those frustrated gamers at the time who wanted a proper voice chat app was none other than discord CEO and Co found himself, Jayson Citron. So citron and envisioned a chat service that would be focused on ease of access and minimal performance impact, the perfect combination for Gamer discords. Ui is one of the most user friendly interfaces out there. You can literally hop onto a server, click a button or two and you're good to go chat or talk with your friends, wherever in the world they may be. That what makes discord even better than the other apps that it replaced is that it keeps everything nice, simple and tidy by integrating a multitude of APPS so that you...

...can keep track of everything in just one window. Now, discord started small, and when we say small we mean like really, really small. But Jason knew that he had something that would resonate with Gamer. He actually recalled, at one point, when there was only roughly ten users who were using discord just after its release, a world of warcraft field and Group of friends playing League of legends. Those small in size at the time, discord was serving its intended audience and it was fulfilling its intended goal from the very beginning. Chat for Gamers was the original motto, and up to that point discord was precisely that, a platform built by Gamers for Gamers. Discord was built and started with the sole purpose of creating a user friendly platform for Gamers to communicate with each other. Their same passion for creating something wonderful for everyone to use is one of the main reasons why discord became what it is today, and they've kept that simplicity as they've grown. Discord at its heart is a...

...voice communication application similar to skype or zoom. It doesn't bring anything novel when it comes that area. We've all seen and used many different voice chat applications before through the Internet that have allowed us to talk and connect to their friends anywhere in the world. What makes discord stand out from the pack is how it approaches the idea of voice chats. Hopping on a voice call with your friend feels like you're literally going up to them and striking a conversation. Gone are the days of extreme formality in the form of invite links and passwords that you need to input every time you need to hop on a call. Discords voice chat feels quick, seamless and easy, which is a good thing in this day and age, where in time is of the essence, and it's now the norm to quickly jump on a call with somebody, and discord users can create and customize their own servers, ranging from tiny little friend groups the communities with hundreds of thousands of members. Server owners can manage roles and permissions...

...through intuitive interface that makes use of different colors as a guide to make everything easier to understand and to navigate. Service can be customized to the liking of anyone and for whatever purpose users need them to be. Discord servers feel like actual spaces you can move around in, rather than just a video conferencing or voice communication APP. Discord was literally like nothing anybody had ever seen before. Now, after they absolutely dominated the Gamer chat market, they realized that there was a need for them in other categories, in other groups. So originally, discord was marketed towards a gaming community. The APP even had little tidbits of information and video game references on its loading screens at one point. But the platforms existing users soon realize that the servers they had with their friends and acquaintances had quickly become so much more and solely just a place to talk with each other during gaming session. These servers had become a safe and intimate space for people to get together and talk about things outside the video games they played. Discord was becoming so much more than a voice communication platform for Gamers,...

...and it's developers were soon catching up with this realization. In Two thousand and twenty, in response to the influx of new users coming to the platform just right after a global pandemic that left million stuck at home, discord changed its original model of chat for Gamers to a more general chat for communities and friends. The platform then started testing your features that would cater to its ever increasing user base, of which many were now non gamers. Some of these features included new server templates that would cater to a wider variety of users, stage discovery, which acted as sort of a podcast where people could listen in on others talking about different topics, and student hubs, where students from the same school can connect with each other about different interests and affiliations. The bottom line is a discord was built with the purpose of creating voice communication between gamers. That was the platform that Jason Citron wanted to build. He was solving his...

...own problem. Discord then went on to become something much more than what it originally intended and, in response, it's developers pivoted and expanded, catering to all types of users from different backgrounds, by expanding their features and testing out new things, not afraid to disrupt themselves. Discord might have started out as a platform the cater to gamers only, but it is now evolved into something much greater than ever imagined by its developers. Discord was able to do this by constantly adapting their product to the needs of their current user base, instead of saying stuck on their original goal, but ultimately coming back to that core vision, which was simplicity and User Experience First.

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